Colt McCoy has been a Russell Athletic endorser since the summer of 2010, before his rookie season in Cleveland. Unfortunately, Colt McCoy hasn’t had a ton of moments in the spotlight since 2010.
He started 21 games in his first two seasons, all for the Browns. Then he didn’t start at all in 2012 or 2013, changed teams twice, and entered the 2014 season as a third-stringer in Washington.
Aside from Redskins fans and Colt McCoy family members, I’m not sure anyone was happier than the folks at Russell Athletic, who celebrated McCoy across their social media platforms.
And the celebration has continued this week. All merchandise on the company’s Web site will be 16 percent off until next Monday, in honor of McCoy’s uniform number. The company printed special McCoy T-shirts and is giving 16 of them away three times this week. McCoy’s face is currently the first thing you see at RussellAthletic.com, and he continues to be the focus of the company’s social-media presence. Ten of the company’s last 12 Instagram posts were about McCoy, as of this writing, while Russell’s past six Facebook posts concerned the quarterback.
“We are incredibly proud of all of our Russell Athletic athlete ambassadors,” Laura McCaslin, the company’s sports marketing manager, wrote in an e-mail. “We could not have been more excited for Colt to start on Monday night in his home state and lead the Redskins to victory. With Pierre Garcon working alongside Colt, and Mark Ingram continuing his great season, we were thrilled to be able to do something special for our fans.”
(Ingram and Garcon are the company’s two other NFL representatives.)
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